FRIDRICH MEDIA

Email Marketing

High ROI marketing channel with approximately $36–$42 return for every $1 spent. Reach your audience directly with personalized campaigns.

Start Your Email Campaign

Campaign Types

We create various types of email campaigns tailored to your specific business goals and audience needs.

Newsletters

Regular, informative emails that keep your audience engaged and updated with your latest offerings and industry insights.

Reactivation Campaigns

Win-back emails and personalized offers designed to re-engage dormant subscribers and customers.

Upselling/Cross-selling

Personalized product recommendations based on previous purchases and browsing behavior to increase customer lifetime value.

Segmentation & Personalization

We go beyond basic email blasts by creating targeted campaigns that speak directly to specific segments of your audience.

  • Behavioral Segmentation

    Tailor content based on how users interact with your website and previous emails.

  • Demographic Targeting

    Create content that resonates with specific age groups, locations, or interests.

  • Dynamic Content

    Personalize email sections based on individual subscriber data and preferences.

  • Purchase History

    Recommend products based on past purchases and browsing behavior.

Email Automation Examples

Save time and increase effectiveness with automated email sequences that deliver the right message at the right time.

Welcome Series

Introduce new subscribers to your brand with a sequence of emails that build trust and showcase your value.

Onboarding Emails

Guide new customers through your product or service with educational content that ensures their success.

Transactional Emails

Send automated order confirmations, shipping updates, and follow-up messages after purchases.

Cart Abandonment

Recover potential lost sales by reminding customers about products they left in their shopping cart.

Reactivation Emails

Re-engage dormant subscribers with special offers or updates about what they've been missing.

Best Practices

Follow these proven email marketing best practices to maximize your campaign effectiveness and ROI.

  • Value-Driven Content

    Provide useful information that solves problems or addresses needs.

  • Mobile Optimization

    Ensure emails display properly on all devices, especially mobile.

  • A/B Testing

    Regularly test subject lines, content, and CTAs to improve performance.

  • List Hygiene

    Maintain quality subscribers and remove inactive or bouncing emails.

What to Avoid

Steer clear of these common email marketing mistakes that can harm your deliverability and effectiveness.

  • ✕

    Generic Mass Emails

    Sending the same content to everyone without personalization or segmentation.

  • ✕

    Excessive Emailing

    Overwhelming subscribers with too many emails, leading to unsubscribes.

  • ✕

    Poor Design and Content

    Emails with errors, broken links, or unprofessional appearance.

  • ✕

    Ignoring Analytics

    Not tracking performance metrics to improve future campaigns.

Compliance Requirements:

We ensure all email campaigns comply with GDPR, CAN-SPAM, and other relevant regulations, including proper opt-in processes, unsubscribe options, and data protection measures.

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Ready to transform your online marketing strategy? Our team of experts is here to help you achieve your business goals.

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